ROOTED IN COMMUNITY. DEDICATED TO YOU.
Our story, our values, our people.
Our Story Begins with Our People
Since 2001, Proforma Color Press has been helping businesses strengthen their brands through creative solutions, including commercial printing, promotional products, branded apparel, and eCommerce store services. What began as a local Ventura County business has grown into a trusted marketing partner serving organizations throughout California and beyond.
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Local Service. Global Resources.
As part of the Proforma network—one of the largest providers of print and promotional solutions—Proforma Color Press combines personalized service with the buying power and resources of a global organization. Founded in 1978, Proforma has grown to hundreds of offices serving clients worldwide, providing innovative solutions that help businesses communicate, market, and grow.
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Built on Relationships
At the heart of Proforma Color Press are owners David and Cindy Schmaeling, whose commitment to exceptional customer service, long-term relationships, and community involvement has shaped the company's culture from the beginning. Together, they built the business on a simple philosophy: treat every client with respect and provide creative solutions that make their jobs easier and their brands stronger.
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Over the years, they have guided the company through significant growth and industry changes, expanding beyond traditional printing to include digital marketing solutions, branded merchandise programs, eCommerce company stores, and fulfillment services. Strategic acquisitions have further enhanced the company's capabilities, adding local embroidery services, in-house fulfillment, and comprehensive branding solutions.
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Serving Businesses Today—and Tomorrow
Today, Proforma Color Press continues to operate from Ventura, California, serving businesses and organizations with the same dedication that inspired its founding more than two decades ago. Whether supporting a small local business or a large corporate initiative, the team remains focused on delivering quality, creativity, and outstanding service.
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As the company looks to the future, Proforma Color Press remains committed to the values that have guided its success since day one: integrity, innovation, partnership, and a genuine passion for helping clients bring their brands to life.
David and Cindy Schmaeling
Timeline of Our Success
~2001~
Proforma Color Press
Established
~2005~
In-House Embroidery
Launch
~2010-2020~
Members of Proforma's
Million-Dollar Club
​​​~2023~
Acquisition of
Commander Printed Products
adding $2,000,000 in yearly sales
~2004~
Opening of Ventura office
offering storage
and fulfillment services
~2009~
Acquisition of
Promotional Products USA
~2021~
Members of Proforma's Multi-Million-Dollar Club
~2025~
Acquisition of
Progressive Print Solutions
adding $2,000,000 in yearly sales
Meet the Team Behind the Possibilities
Every project starts with a conversation and a team ready to help.
David Schmaeling
PRESIDENT & CEO
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FOCUS
Company vision, direction,
sales, and marketing
BACKGROUND
Over 35 years of print,
promotional items and
decorated wearables industry
A BIT ABOUT ME​
Proud to be a Ventura
resident for over 35 years.
Loves fishing, cooking,
and traveling
Cindy Schmaeling
VP OF OPERATIONS
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FOCUS
Supports clients to ensure
an easy, seamless, and
enjoyable experience
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BACKGROUND
Over 20 years with Proforma,
bringing expertise in everything
from embroidery production
to client services
A BIT ABOUT ME​
Ventura resident for over
35 years. Passionate about
travel and new adventures
Christi Lester
OFFICE & ACCOUNT MANAGER, GRAPHIC DESIGNER
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FOCUS
Client account management
and creative design for both
clients and internal tactics
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BACKGROUND
30+ years of hands-on expertise
in advertising, marketing,
design, and print production
A BIT ABOUT ME​
Ventura native. Loves exploring
new places, art-making,
and typo-catching (for fun).
Bertha Valenzuela
ACCOUNT MANAGER
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FOCUS
Works directly with high-profile, well-known companies
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BACKGROUND
Over 16 years of
customer service experience
A BIT ABOUT ME​
Ventura County native.
Loves to spend time with
her daughters and grandkids
and volunteer at her local
church Hospitality ministry
Lisa Delzeit
HEALTHCARE SPECIALIST &
QUALITY CONTROL MANAGER
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FOCUS
Supporting client needs,
coordinating orders, and
ensuring brand consistency
BACKGROUND
20 years of customer support,
strong attention to detail and
focus on brand recognition
A BIT ABOUT ME
Ventura County native. Enjoys
wellness, weekend trips with
her husband, and relaxing with
her dogs, Kai and Yoda
Mary Gabriels
EMBROIDARY LEAD OPERATOR
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​​​
FOCUS
Embroidery production
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BACKGROUND
20 Years of experience;
almost 13 years for
ProForma Color Press
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A BIT ABOUT ME​
Born in the Netherlands.
40 Years living in California.
Loves to do creative sewing
Nancy Aranda
EMBROIDERER &
DECORATION ASSISTANT
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FOCUS
Embroidery
production assistant
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BACKGROUND
One year working as an Embroidery Assistant, heat application and fulfillment
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A BIT ABOUT ME​
Life-long Oxnard resident.
Loves to spend time with family
and go to the movies
Isabela Garcia-Work
RECEPTION &
ONLINE ACCOUNT MANAGER
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FOCUS
Front office walk in support,
online order processing, and new eCommerce store construction
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BACKGROUND
Full time customer service and
CLU graduate in Art/Graphic Design
A BIT ABOUT ME​
Animations, drawing, volunteering
at Antelope Valley fairgrounds,
track and cross country running
Lorin Lapins
SALES REPRESENTATIVE
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FOCUS
Provides customers with
their corporate printing and promotional product requirements
BACKGROUND
Over 35 years of print sales
and industry knowledge
A BIT ABOUT ME
Ventura County resident for
40+ years. Competitive tennis
player, world traveler, and BBQ'r
at Sunday family gatherings
Glenn Lugliani
SALES REPRESENTATIVE
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FOCUS
Sacramento and Reno area sales
BACKGROUND
Over 35 years of print sales
and industry knowledge
A BIT ABOUT ME
Native Sacramento area/No Cal resident. Enjoys family time,
travel, hiking and a big 49er fan,
go Niners!
Kris Krishnamurthy
SALES REPRESENTATIVE
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FOCUS
Stockton area sales
BACKGROUND
Over 35 years of print sales
and industry knowledge
A BIT ABOUT ME
Resident of San Joaquin Valley
for over 35 years. Enjoys family life, traveling, and music.
Suzie Schmaeling
SOCIAL MEDIA MANAGER
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FOCUS
Social media and Marketing
BACKGROUND
Managed my previous school
and work social media
A BIT ABOUT ME
I love to crochet and read.
I look forward to hanging out with friends and learning new crafts!
More Than a Vendor—A Trusted Partner
Every project we complete is backed by experienced professionals who care about your success.
From your first conversation to final delivery, we're here to make branding easier,
more effective, and more enjoyable.
​INTEGRITY
We do the right thing, communicate honestly, and stand behind every promise we make.
​CREATIVITY
We bring fresh ideas and thoughtful solutions that help your brand stand out.
INNOVATION
We embrace new technologies, trends, and strategies to deliver smarter branding solutions.
RELIABILITY
You can count on us for dependable service, consistent quality, and on-time delivery.
COMMUNITY
We're proud to support the people, businesses, and organizations that make our community thrive.
COLLABORATION
We work alongside our clients as trusted partners, building solutions together every step of the way.
QUALITY
We are committed to exceptional products, attention to detail, and results that exceed expectations.
Our Values
Locally Owned & Operated
Personalized service from a team that knows your community and cares about your success.
Personalized Service
Tailored recommendations, responsive communication, and solutions designed around your goals.
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Dedicated Account Team
A knowledgeable team that manages your projects from concept to completion.
Creative Branding Expertise
Fresh ideas and strategic solutions that help your brand make a lasting impression.
Nationwide Supplier Network
Access to industry-leading manufacturers and trusted resources across the country.
Thousands of Trusted Vendor Partners
Extensive sourcing capabilities that provide quality products, competitive pricing, and endless options.
Complete Solutions
Everything you need to create, produce, store, and distribute your branded materials—all in one place.​
What Makes Us Different